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Advocacy is care.

Upsidian brings personalized doula support together with tools that help families prepare for appointments, understand next steps, and make their voices heard. We're building it with partners who want the same.

The gap

The gap is still here.

Fewer than

3%

of Minnesota Medicaid births had a doula in 2022, eight years after Minnesota became one of the first states to cover doula care.

MN DHS, 2025

Doula care is still out of reach for most families here. Upsidian pairs culturally aligned doulas with tools that help families prepare for appointments and speak up, and measures access, follow-through and outcomes for every family we serve.

What changes with a doula

31%

less likely to report a negative birth experience.

Cochrane Review, 2017 · clinical trials

2–3×

the odds of reporting respectful care, for Black and Asian mothers with a doula.

Mallick et al., 2022, Birth · observational

The research

The proof was built in Minnesota.

Some of the most cited doula studies in the country come from Minnesota Medicaid births.

25%

fewer cesarean births across 26 clinical trials

Cochrane Review, 2017

22%

lower odds of preterm birth in Minnesota Medicaid

Kozhimannil et al., 2016, Birth

46%

more likely to attend a postpartum visit with a doula, in Medicaid claims

Falconi et al., 2024 · observational

21%

more likely to start breastfeeding with a doula, among Minnesota Medicaid births

Kozhimannil et al., 2013 · observational

Partner with us

Let's build this together.

Health plans

Doula care is linked to more postpartum visits and fewer cesareans, measures you’re paid on. We handle doula credentialing, contracting and billing, and report the follow-through you need to see it working.

Talk with us

Hospitals and health systems

Doula care is linked to fewer cesareans and better birth experiences, yet most doulas still work outside the health system. Bring trained, culturally aligned doulas into your maternity care, and support better experience and follow-through for your patients.

Partner with us

Employers

76% of parents surveyed want a doula next time, and 48% say finding one is hard. Offer doula care as a benefit for new and expecting parents on your team. Morgan Health, 2025

Add it as a benefit

Build the community

We’re building a community. Help get the word out about doula care.

Families

Had a doula, or wish you had one? Share your story and help other families know what support can look like.

Share your story

Doula ambassadors

Refer families and fellow doulas, share Upsidian with your community, and help shape the network from the start.

Become an ambassador
A smiling expecting mother

For Minnesota families

Doula care for every Minnesota family.

Medical Assistance covers it, some private plans do too, or choose a package that fits.

Join the waitlist

Stay in the loop.

Join our mailing list for launch news, doula stories, and birth-equity resources. No spam, ever.

Upsidian

Culturally aligned doula care built to protect, inform, and empower.

Follow along as we grow the network.

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© 2026 Upsidian, Inc. · Privacy · Terms Built with care in Minneapolis.