Upsidian - Modern Header
Upsidian - Modern Healthcare
About UPSIDIAN

Education. Advocacy. Connection

Our Mission
Only 6% of births in the U.S. involve doula support. That means most families navigate the experience alone.

Upsidian exists to bring doulas care into the mainstream—making it accessible, visible, and valued for its proven impact on birth outcomes.

We're changing that by connecting families with trusted doulas through flexible care packages, affordable costs, and access that isn't limited by geography.

Advocacy is at the core of our mission. Everyone deserves someone in their corner—guiding, protecting, and helping them navigate a system that wasn't truly built for diverse patient populations.

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Doula providing support to a mother

Compassionate Doula Support

Guiding families through their birthing journey

Compassionate Care

Personalized support for every family's unique needs

Expert Guidance

Navigating the healthcare system with confidence

Community Support

Connecting families with trusted doulas

Upsidian - Our Story

The Personal Experience

Upsidian was born from a personal experience navigating the healthcare system with a loved one. In that moment, it became painfully clear how much of a difference it makes to have someone by your side who understands the system and fiercely advocates for you.

The Vision Was Planted

That challenging experience became the seed for Upsidian — a platform designed to make advocacy and trusted support the standard in healthcare, rather than a luxury available to only a few.

Our Commitment

Upsidian is our way of ensuring that no one has to go through those difficult healthcare moments alone. We're building a future where every person has access to compassionate, knowledgeable support when they need it most.

It became painfully clear how much of a difference it makes to have someone by your side
Upsidian is our way of ensuring that no one has to go through those moments alone.
Upsidian - Health Ecosystem

THE UPSIDIAN HEALTH ECOSYSTEM

We're improving safety in family healthcare through three core pillars:

EDUCATION

Changing Healthcare Through Knowledge

Through podcasts, articles, and data-driven insights, we equip families, doulas, and providers with the tools to understand the roots of medical mistrust—and to rebuild trust through knowledge and empathy.

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ADVOCACY

Access to Care, Made Simple

The Upsidian app connects families to trusted, culturally aligned doulas, making it easy to schedule sessions, communicate, and get support. For doulas, it's a streamlined platform that simplifies client management so they can focus on caring for people.

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CONNECTION

Communities that Power Change

Behind every healthy birth is a connected community. Upsidian creates spaces for stories, support, and healing—through events, support circles, and workshops that bring families, doulas, and health leaders together.

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Upsidian - Why Choose Us

Doula Support, AI-Powered Tools, Education, And Seamless Coordination All in one place

Comprehensive care that honors your journey and values at every step

Culturally Aligned Advocacy

Care that speaks your language, honors your story, and respects your values—every step of the way.

Centered on Community

We bring families, doulas, and partners together to learn, heal, and grow.

Continuous 24/7 Support

From preconception to postpartum, get real people and real guidance whenever you need it most.

Built on Trust, Backed by Data

Your experiences shape better care. We use de-identified data only to improve safety and outcomes.

Secure and Private

Your information stays safe. Always encrypted, always private.

Safe and Trusted Care

A space where families feel supported, protected, and heard throughout their care journey.

Doula Growth Ecosystem

Tools, visibility, and support to help doulas grow their impact and build sustainable practices.

Built for Equity

Equity is integrated from the ground up—not an afterthought.

Flexible Care Options

Choose the care that fits your needs—from single sessions to full pregnancy and postpartum support.

Seamless Coordination

We bridge the gap between families, doulas, and healthcare providers so your voice is heard at every step.

Upsidian - Our Founders
Our Leadership

Meet Our Founders

Visionary leaders combining medical expertise with technological innovation to transform maternal healthcare.

Dr. Yaneve Fonge

Dr. Yaneve Fonge

Co-Founder & CEO
MD, MPH Healthcare Executive

Board-certified physician and public health expert with over 15 years of experience in healthcare systems. Passionate about creating equitable access to quality maternal care through innovative solutions.

Areas of Expertise
Healthcare Innovation Public Health Clinical Strategy Health Equity

"Every family deserves compassionate, culturally-aligned care. We're building the future of maternal healthcare."

Kolenge Fonge

Kolenge Fonge

Co-Founder & CPO
Product Strategy Tech Innovation

Technology leader with extensive experience in building scalable platforms that bridge healthcare gaps. Combines technical expertise with deep empathy to create meaningful user experiences.

Areas of Expertise
Product Strategy Technology User Experience Platform Scaling

"Great technology should feel invisible—it should empower people without getting in their way."